The company has a huge following in tier-II and tier-III cities
The digital campaign will look to target the company's 40-50 million online customers with specific offers
Aims to reach 300,000 offline, high-traffic small stores over next 18 months
The comapny's worldwide market will showcase coveted items from across the globe at a price point of Rs 110-13,00,000
It has focused on unstructured categories that offer higher margins, capital efficiency, and has stayed away from a pricing war
Interview with CEO, ShopClues
The increased number of merchants has significantly boosted the total available products and unstructured offerings from various regions of the country on its platform
The initiative tries to increase the market for artisans and craftsmen belonging to the minority community