Post-pandemic, consumer purchasing behaviour has changed, swerving towards budget and mid-range segments
At 50 million units, the shipment number broke all previous records as Chinese players Vivo, Realme and Xiaomi shipped in greater volumes
The company said India will continue to be a critical growth driver for Realme and will be a "top priority" globally
After six weeks into the second half, the faltering offline channel, which traditionally rakes in 60 per cent of sales for the market, has become the biggest hurdle towards the path of revival
Analysts at Canalys said Thursday that Huawei shipped 55.8 million devices in the second quarter of 2020
While the leading brands continued to gain share, fringe players had to bear the brunt of supply chain constraints and growing anti-China sentiments to some extent
Powered by a clever mix of Bollywood, cricket-driven marketing and product features such as powerful cameras, the Chinese firms at present sell roughly eight of every 10 smartphones in the country
Among those components named by the research firm are displays from BOE Technologies, China Star Optoelectronics Technology and semiconductors from Yangtze Memory Technologies, and others
But they are on track to reach 1.57 billion units in 2020, an increase of three per cent year over year, the research and advisory company said
The inability of top smartphone players to lure feature phone users to upgrade to smartphones is a key factor.
A back of the envelope calculation shows that over 115 million units smartphones were shipped in India in the first three quarters of 2019 with Xiaomi, Samsung making up the top two tally
Realme, which began as an Oppo sub-brand in May 2018, was promptly spun off into a standalone entity and is now taking on bigger rival Xiaomi with similar price points and segments of Rs 7,000-20,000
The company is looking to expand its offline market presence in India by doubling the number of its retail stores from the present 10,000 in near future
Amid the protests against leading e-commerce firms, Flipkart and Amazon, shipments through the online route in fact witnessed a double-digit growth every quarter
The company is back on India map after couple of lacklustre quarters
However, according to a recent report, led by mobile phones, there was heavy jump in e-commerce sales during the just concluded festival season.
Xiaomi continued to lead the tally with 27.1% share, followed by Samsung (18.9%), Vivo (15.2%), Realme (14.3%) and Oppo (11.8%).
India saw a record shipment of 4.9 crore smartphones in the third quarter of 2019, driven by new launches, discounts and various pre-Diwali sales channels
The Flipkart Big Billion Days sale started on September 29 and will continue until October 4
The Amazon Great Indian Festival sale started on September 29 and will continue until October 4