Sports Sponsorship

Nike bets on Olympics marketing spending to revive slumping sales

It's all hands on deck after Nike's shares had their worst day on record in June, when management told investors revenue is expected to decline this fiscal year

Disney Star onboards 19 sponsors for ICC Men's T20 World Cup 2024

The tournament will be broadcast exclusively on the Disney Star network and can be streamed free of charge to mobile users on Disney+ Hotstar

India 'big priority' for Decathlon, among top five mkts in world: Official

India is a "big priority" market for Decathlon, and the French sports retailer expects the country to be among its top five global markets within the next five years, helped by expansion of store network and increased local sourcing, according to a top company official. Decathlon, as part of its growth plans, will add 10 new stores every year in India, while accelerating online sales and also increasing local sourcing to over 90 per cent in the next five years from the current average of 60 per cent, its Chief Retail & Countries Officer Steve Dykes said. This move would help Decathlon become more competitive in the fast-growing Indian sports and athleisure segment and increase exports to global markets from its Indian manufacturing facility, he said. India "is a top priority for us. We have five countries, which we call as leapfrog jump countries and one of them is India," Dykes said, while speaking at a Decathlon global event here. For Decathlon, India is already among the top ...

PGA Tour strikes $3 billion deal with Fenway-led investment group

The deal was unanimously approved by the PGA Tour board, which includes six players - Tiger Woods, Patrick Cantlay, Adam Scott, Jordan Spieth, Webb Simpson and Peter Malnati

Sportswear brands ride the athleisure wave, double India biz in two years

Puma, Decathlon, Adidas, Skechers, and Asics have registered growth in the range of 35 to 60% year-on-year since the financial year 2020-21 (FY21)

How Odisha shows the way in harnessing PPPs to make India a sporting power

With a 2023-24 sports budget of Rs 1,217 cr, Odisha has turned into a sports hotspot

BCCI sets Rs 350 crore as base price for Team India sponsorship rights

The tender for the sponsorship rights of the national cricket team was released by the BCCI on June 14

Full list of brands banned by BCCI from sponsoring Indian cricket team

The Board of Control for Cricket in India is inviting businesses to bid for the position of lead sponsor of India's national cricket team after Byju's terminated its $35 million deal

Adidas to replace KKPL as the new kit sponsor of Indian cricket team

In January, KKPL had replaced e-sports platform MPL Sports as the kit sponsor, its contract will expire on May 31

Tripura to introduce reservation for sportspersons in govt jobs: Minister

The Tripura government has initiated a process to introduce reservation for sportspersons in government jobs, a minister said here on Friday. The reservation for sportspersons would mainly be in Group C and D category posts, Youth Affairs and Sports Minister Sushanta Chowdhury said. Chief Minister Manik Saha has shown interest in the reservation proposal for sportspersons that will encourage the youth to take up sports activities seriously, said Chowdhury. "We have already collected notifications providing reservation to sportspersons from various state governments including Maharashtra, Uttar Pradesh, Andhra Pradesh and Manipur. It has been observed that some states are giving reservation ranging from 2 to 4 per cent to sportspersons", he said. The minister said reservation of jobs for sportspersons, will encourage youths to take up sports activities seriously. Chowdhury said the Centre has sanctioned Rs 39 crore for building sports infrastructures under Khelo India and the sta

Brand presence and sponsorship money likely to shrink as FIFA bans AIFF

Nearly 40-50 per cent of sponsorship money in football could be impacted, say media agencies

Equal playing field? Why women sports persons get paid less than men

The pitch has always been queered against women sportspersons when it comes to earnings. Let's delve deep into the thorny issue of pay gap and find out what could be done to bring some parity

Sports Ministry launches online portal for schemes, rewards, benefits

Sports Minister Anurag Thakur reiterated that procedures have been relaxed for the athletes so that they can get the benefits of welfare schemes without any delay

Moto GP: Honda Team riders Marquez and Espargaro arrive in Italy

Marc Marquez and Pol Espargaro arrived in Italy resolute and determined to keep working with the Honda Team to deliver their full potential

Message in a bottle

When Cristiano Ronaldo moved the Coke bottles from the media table, he was changing the nature of the Coke-FIFA Euro 2020 sponsorship contract

AC Milan signs multi-year partnership deal with BMW

Zlatan Ibrahimovic and his AC Milan teammates will all be getting new cars after the Italian club signed a partnership deal with automobile maker BMW on Wednesday. The German car manufacturer has become Milan's new Automotive Partner and Premium Partner, and will supply the team's players with BMW cars of their choice. "BMW, much like AC Milan, is a synonym for excellence, style and innovation, so we are truly delighted to embark on this journey and head toward a progressive and sustainable future together, for the benefit of all," Milan president Paolo Scaroni said. No financial details were disclosed, nor the length of the deal. Milan, however, called it a "multi-year partnership." "We talked about how well the brands are working together, we talked about innovation, about passion. That supersedes everything," Milan chief revenue officer Casper Stylsvig said. "We are never going to disclose commercial terms for any of our partners for various reasons. But this is also building A

RCB deal an ideal extension of our partnership with Kohli: Abhishek Ganguly

Abhishek Ganguly, MD, Puma India and Southeast Asia, talks to Dhruv Munjal about the partnership, how the company has dealt with the pandemic, and why it continues to be the dominant force in India

From IPL to T20 World Cup, Star Sports rides a tournament wave in 2021

18 sporting events will keep viewers and advertisers busy in 2021

Sports Ministry announces incentive structure to fund 500 private academies

The 14 priority disciplines identified for excellence in the 2028 Olympics will be eligible for receiving support in the first phase

Women's sports likely to see financial crisis after coronavirus pandemic

Among signs women's sports could suffer more came in Colombia when Independiente Santa Fe suspended all player contracts for its women's soccer team recently but said its men's team would see pay cuts