Page 2 - Sports Sponsorship

AC Milan signs multi-year partnership deal with BMW

Zlatan Ibrahimovic and his AC Milan teammates will all be getting new cars after the Italian club signed a partnership deal with automobile maker BMW on Wednesday. The German car manufacturer has become Milan's new Automotive Partner and Premium Partner, and will supply the team's players with BMW cars of their choice. "BMW, much like AC Milan, is a synonym for excellence, style and innovation, so we are truly delighted to embark on this journey and head toward a progressive and sustainable future together, for the benefit of all," Milan president Paolo Scaroni said. No financial details were disclosed, nor the length of the deal. Milan, however, called it a "multi-year partnership." "We talked about how well the brands are working together, we talked about innovation, about passion. That supersedes everything," Milan chief revenue officer Casper Stylsvig said. "We are never going to disclose commercial terms for any of our partners for various reasons. But this is also building A

RCB deal an ideal extension of our partnership with Kohli: Abhishek Ganguly

Abhishek Ganguly, MD, Puma India and Southeast Asia, talks to Dhruv Munjal about the partnership, how the company has dealt with the pandemic, and why it continues to be the dominant force in India

From IPL to T20 World Cup, Star Sports rides a tournament wave in 2021

18 sporting events will keep viewers and advertisers busy in 2021

Sports Ministry announces incentive structure to fund 500 private academies

The 14 priority disciplines identified for excellence in the 2028 Olympics will be eligible for receiving support in the first phase

Women's sports likely to see financial crisis after coronavirus pandemic

Among signs women's sports could suffer more came in Colombia when Independiente Santa Fe suspended all player contracts for its women's soccer team recently but said its men's team would see pay cuts

Sports sponsorship: Cricket rules on-ground, football steps up

On-ground sponsorships continued to grow in double digits in 2017, growing by 14.7 percent while overall sports sponsorship grew at 14 per cent in 2017 over the previous year

Sports sponsorship grows 19%, accounts for 11.5% of adex

Cricket still leads, but others are bridging the gap at a super-fast pace

India's sports sponsorship market touches Rs 5,190 crore

Cricket continues to dominate sponsorship money

Sports sponsorship grew 12% in 2015: Report

These accounted for 10% of total media spending