Sterling Resorts
Sterling Holiday Resorts to have 5,000 rooms in its inventory by 2025
Sterling Holiday Resorts is looking to take the total numberof rooms in its inventory to 5,000 by 2025 as part of robust growth plans going forward, a top company official said. The company currently has over 2,400 rooms in over 35 resorts acrossIndia, including Sterling Nature Trails. "Sterling has aggressive expansion plans and aims to double its inventory from the current 2,400-plus rooms to 5,000 rooms by 2025. "In line with this, over the last one year, Sterling has opened resorts in Guruvayur, Thekkady and Rishikesh," Sterling Holiday ResortsChairman and MD Ramesh Ramanathan told PTI. For the upcoming resorts, several locations are on active search including Mysore, Udaipur, Jodhpur, Varanasi, Coorg and Kumarakom. Apart from this, we are keen on exploring options near Mumbai and along the coasts of Orissa, he added. When asked about the investment the company will be making for the expansion,Ramanathan said, "Our unique hybrid model enables us to expand using an asset light
 "Sterling Holiday Resorts to have 5,000 rooms in its inventory by 2025")
Chill, pump adrenaline or simply go local at these upscale hill resorts
While they seem to cost quite a packet at first glance, the plethora of activities they offer to both, the passive and the passionate vacationer, make them a great value proposition
 "Chill, pump adrenaline or simply go local at these upscale hill resorts")
Sterling Holiday Resorts aims to double capacity in 5 years without capex
Vacation ownership company Sterling Holiday Resorts will take an asset-light route to double its room capacity to 4,500, through management contracts.The Thomas Cook-owned entity, seeing a multi-year high occupancy of 72 per cent this year, is also expecting to be Ebitda (earnings before interest, taxes, depreciation and amortisation)-positive in 2017-18.Sterling has 33 resorts in the country, with a room strength of 2,200. "We will expand this to 4,500 rooms in the next four-five years. The majority of the addition will come from management contracts. We might build our own resorts but not in large numbers. We are in talks with 10 owners to bring their asset to Sterling under a management contract. There will be no capex (capital expenditure) and the expansion will be faster," said Ramesh Ramanathan, managing director. More than half the 33 operational resorts are company owned; the rest are leased. No property is under a management contract. "Management contracts in these leisure ...
 "Sterling Holiday Resorts aims to double capacity in 5 years without capex")
