Online food delivery platform Swiggy on Tuesday said it has introduced an industry-first 'WhatToEat' feature aiming to simplify the selection process by offering personalised recommendations tailored to users' current moods, location, order history, the time of the day and other preferences. Users can now indicate what they are craving by selecting from a range of mood bubbles on the app, Swiggy stated. The feature will inform users of the rationale behind each recommendation, whether it's based on their order history, local trends, or popularity among other Swiggy users. To streamline the decision-making process, WhatToEat presents users with ten personalised recommendations for each order, cutting through the overwhelming number of choices, the food delivery platform stated.
In its annual report earlier this week, Prosus - Swiggy's biggest investor with a 33 per cent stake in the company - indicated that Swiggy's losses jumped 80 per cent year-on-year (YoY) between Jan 1-
The feature, introduced as part of its latest app update, will help users to build carts from up to four restaurants
Swiggy's core restaurant food delivery business, Prosus said, recorded GMV growth of 26 per cent, while Instamart -- its quick commerce vertical - grew its GMV by 459 per cent
While these platforms have helped increase the demand, their high commission rates eat into restaurants' profits
ONDC's majority of retail orders come from the food and beverage category, with a small amount coming from the grocery category
The new Chairperson, Ravneet Kaur, along with other members, is expected to take up the matter in their meeting soon, along with several other pending cases against Big Tech companies
The cap for maximum price incentive has been fixed at Rs 100 per order and it should not exceed 50% of the order value, including shipping charges
Biryani remains the most-ordered dish on delivery platform Swiggy, during the cricketing extravaganza, which came to a close in the wee hours of Tuesday
At Swiggy, with 212 orders per minute, Biryani wins as the most frequently ordered dish during IPL 2023
Rare for global food delivery platforms to achieve profitability in less than 9 years, he says
Although ONDC's hyperlocal tilt gives small sellers effective inroads in e-commerce, disruption in food delivery market will be contingent on building scale, meeting quality set up by Swiggy, Zomato
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However, the new e-commerce platform has a long way to go before it can match the technological and service capabilities of companies like Amazon, Flipkart, Swiggy, Zomato, and others
In January last year, Swiggy raised $700 million in a funding round that was led by Invesco and saw participation from a host of investors including Baron Capital Group
The report citing sources added that e-commerce platform Flipkart is also hopping on the bandwagon and has started its work for UPI offerings
Recently, ONDC has gained a lot of traction because of the stiff competition it is posing to major food aggregators like Swiggy and Zomato
Waayu's launch comes at an interesting time when the government-backed Open Network for Digital Commerce platform is gaining more traction, following Swiggy's decision to charge Rs 2 platform fee
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The revised valuation represents a massive 49% decrease from the $10.7 billion valuation