Tata-daewoo

South Korean giant Daewoo's TV pricing strategy to focus on value

5% higher than Chinese, but 8-10% lower than Korean competitors

Daewoo forays into home appliances segment to expand share in Indian market

Korean brand Daewoo on Monday announced its foray into the kitchen and home appliances segment in India as it looks to capture a larger share of the growing Indian market. The company, which entered the domestic market last year, offers a range of LED TVs, IFP LEDTVs, Alkaline and battery inverters. It said that the company's entry into India has been met with overwhelming success, prompting the brand to accelerate journey in the domestic market and expand its product portfolio with smart kitchen and home appliances. Building on its initial success with handpicked products, the brand is now venturing into the smart kitchen and home appliances segment, aiming to capture a larger share of the growing Indian market, it said. These products are set to hit retail stores soon, Daewoo said, adding that it will launch a wide array of products including induction plates, mixers and grinders, blenders, toasters, sandwich makers, and steam irons, among others. "The small home appliance marke

DAEWOO plans India comeback in new avatar, to launch electric bikes, cycles

The company is entering the market for the second time as it is confident of India's robust economic growth and surging consumer demand

Samsung, Hyundai, Daewoo prepare for Petrobras oil platform tender: Report

The competition marks Petrobras' comeback as a key customer for Asian shipyards

Tata-Daewoo lowest bidder in MTHL project

The consortium quoted a total of Rs 12,951 crore for these two packages