Today, CTC accounts for 90.1% of the total production of 1,300 million kg
With Sri Lankan tea producers facing a three-pronged challenge, Indian firms are hoping to get a larger share of markets where the former is strong.During January-June, export prices of the orthodox tea variant from the island country were $3.83 a kilo; average prices for the Indian export of the same variant were $2.87 a kg. However, the cost of production of orthodox teas for Sri Lanka is nearly $5 a kg; India's is $2.6 a kg. This makes Lankan production unviable; Indian producers also get tax incentives for export. "Wages in Sri Lanka have gone up substantially, which has been stressing their cost of production. We have decided to target the Ceylonese tea (it si sold abroad under this name) export market for a larger share," Atul Asthana, managing director at Camellia-owned Goodricke Group, told Business Standard. As it happens, the largest and prime export markets for orthodox teas from both countries are the same. Russia and the other countries in the Commonwealth of Independent .
Tea companies need to be cautious in resuming exports to Iraq
Exports from north India touched 148.41 million kilograms, while that from south India was 92.27 million kilograms
Despite India's staple tea importers like Russia, UK, Germany and others stagnating their purchases this year, tea exports from India, during the January- July period grew by 4.57 per cent, thanks to increased purchases from Kazakhstan, Iran, U.A.E., Egypt and others.Although unit prices, both in terms of the Dollar and Rupee remained almost flat, increased sales volume at 121.13 million kg (mkg) during this period, led to an upturn of 7.16 per cent in total forex earnings at $ 360.65 million.Exporters said there has been three primary unique trends in the export market this year. In the first place, the average selling prices of Darjeeling tea, available in extremely limited quantity, have risen by 50-100 per cent both in auction as well as private sales which resulted in better average price realisation.Secondly, the Orthodox tea market has become extremely strong and average prices of this category surged by over 12 per cent this year. This tea variant's contribution to the total ..
While the official target is to raise tea exports by 22 per cent in the next three years, to 270 million kg (mkg), producers and exporters face two major challenges. First, the production of orthodox tea variety, rising in demand, is stagnating. Second, Kenya and Sri Lanka have eaten into the primary markets India is targeting.Industry sources said the Tea Board of India and exporters have identified seven countries or regions where exports can be raised to meet the target. These are Kazakhstan, Russia, USA, China, Iran, Egypt and Latin America - termed KRUCIEL. These currently account for 53 per cent of the annual tea trade, pegged at 222.5 mkg.India majorly focuses on the crush, tear, curl (CTC) variant of tea, estimated to account for nearly 80 per cent of the export volume. However, the Tea Board, after realising that global tastes are changing in favour of the orthodox tea variety, has been asking producers to opt for more of this variant, providing a special subsidy."This ...
However, strong rupee, concerns over production at home may spoil the party
A N Singh, MD of Goodricke Group, which exports 100,000 kg of tea annually to the UK, says trade in pounds is likely to take a hit of 8 per cent
They fear that their importers may shift to cheaper Kenyan tea or insist on pound-denominated contracts instead of dollar contracts
Delegation from Pakistan seeks better supply, not worried about political ties
Launching new brands and exotic blended products for those markets