Page 2 - Television Viewership

Covid-19 pushes up OTT subscription growth by 60%: BCG report

Consultancy says trend is expected to stay as life returns to normalcy, points to propensity of Indian consumers to now pay for content they are watching

India's movie buffs are up, close and personal with Hollywood: Study

The study, "Hollywood Is For Everyone", covered a sample of 1,500-plus movie buffs across eight metros and non-metros, including Mumbai, Delhi, Chennai, Bengaluru, Pune, Ahmedabad, Lucknow and Indore

CBI team to investigate TRP manipulation scam in Uttar Pradesh too

The CBI has registered an FIR in a case of alleged manipulation of Television Rating Points (TRP), based on a complaint filed in Uttar Pradesh

CBI takes over probe into UP-origin complaint of alleged TRP manipulation

The CBI has registered an FIR into alleged manipulation of Television Rating Points (TRP) on the basis of a reference from the Uttar Pradesh Police, officials said on Tuesday.

BARC expresses dismay at leak, Republic says it ends Mumbai Police campaign

The Broadcast Audience Research Council of India (BARC) has expressed "dismay" at the leak and "misrepresentation" of its confidential communication by the Republic Network

SC asks Republic Media Group to approach Bombay High Court in TRP scam case

The Supreme Court Thursday asked the Republic Media Group to approach the Bombay High Court in the Television Rating Points (TRP) scam case registered by the Mumbai Police

Mumbai Police arrests Ex-Hansa employee in TRP scam from Uttar Pradesh

The Mumbai police on Monday arrested one more person in connection with the TRP manipulation racket, taking the number of those in custody in the case to five, official said

TRP scam an open secret, but industry seems disinclined to address problem

At stake is the Rs 78,800-crore TV industry revenue (subscription and advertising put together), as estimated by EY as of 2019

Fake TRP racket: Advertisers cautious as viewership row explodes

For want of a substitute, many willing to give BARC time to come clean

TRP numbers controversy: How does BARC measure TV viewership in India?

With spotlight on alleged manipulation of viewership data, Business Standard decodes the system used to measure TV viewership in India

'Fake' TV viewership row and why the TRP is such a big deal for channels

Mumbai Police Commissioner Param Bir Singh said those involved in the racket used to bribe people and ask them to keep some channels switched on even when they weren't watching

Mumbai Police names Republic TV in TRP racket, Goswami threatens defamation

Those responsible, Mumbai Police Commissioner said, would be arrested, be it a director, promoter or any other employee of the channel

Coronavirus: OTT viewership spikes as more people stay home and binge-watch

A senior official of an Indian OTT platform said that as people spend more time at home due to 'social distancing', they have more time to spend watching video content online

Transparency, supporting new ideas will help attract young viewers: MTV

Do-it-yourself viewers want brands to be transparent and responsible and are more likely to plug into shows that spark change

How Dangal TV beat the likes of Zee, Star, Sony for top spot on TRP charts

Content as well as absence of key competitors has helped the channel maintain leadership in urban and rural markets

Elections and the news media

The counting day of the general elections will bring a nice high for news channels. But steady viewership and revenues will require more fundamental changes

Opportunity or challenge? How brands are riding the news wave in India

In 2017, news genre recorded 15% growth in the number of channels, according to BARC

Many moods of the nation are reflected in television viewership

The television set has for long been one of the biggest binding agents for Indian families