Tractor sales have been growing on a monthly basis since April 2020, except in the month of August
In June, the industry recorded a 22 per cent growth in wholesale volumes and 10 per cent growth in retail volumes
Timely arrival of monsoon, record Rabi crop as well as government support for agri initiatives helped tractor sales grow in an otherwise dull auto market
Prospects of a normal monsoon and an expanded government food programme are helping in a modest recovery
Higher rabi output, no BSVI impact and firm crop prices are positives
To rekindle consumer interest, companies introduce technology and design as brand differentiators, reposition their products and create new categories
The tractor industry has projected a growth of nearly 10% this year after sales had slipped by 10% during 2015 calendar