Tv Viewership Fraud
Eyes and ears of marketing
Media experts point out various flaws in the BARC television rating system. But what they don't point out is that BARC ratings (or the earlier TAM ratings) are not used by advertisers in isolation
 "Eyes and ears of marketing")
BARC has a history of ratings pauses, latest being the fourth in six years
First suspension was in April 2015 when those subscribing to television viewership data were asked to switch from TAM, the erstwhile television measurement agency, to BARC
 "BARC has a history of ratings pauses, latest being the fourth in six years")
Republic TV CEO arrested in ratings scandal probe; 13th to be held in case
Khanchandani is the 13th person to be arrested in the case so far
 "Republic TV CEO arrested in ratings scandal probe; 13th to be held in case")
TRP scam: BARC in cleanup mode, says no news viewership data for 3 months
The move follows the Mumbai Police announcement that it has busted a television rating points racket
 "TRP scam: BARC in cleanup mode, says no news viewership data for 3 months")
How real is the change that social media and TV news cacophony exhibits?
The cacophony on TV would have us believe that the character of India has changed, but this narrative too is distorted
 "How real is the change that social media and TV news cacophony exhibits?")
TRP scam an open secret, but industry seems disinclined to address problem
At stake is the Rs 78,800-crore TV industry revenue (subscription and advertising put together), as estimated by EY as of 2019
 "TRP scam an open secret, but industry seems disinclined to address problem")
The TRP trap: Media seems to have hit the self-destruct button
A weakened media at war with itself is an ideal situation for the establishment to step in
 "The TRP trap: Media seems to have hit the self-destruct button")
Best of BS Opinion: The TRP trap, three cheers for RBI's policy & more
Here's a selection of Business Standard opinion pieces for the day
Fake TRP racket: Advertisers cautious as viewership row explodes
For want of a substitute, many willing to give BARC time to come clean
 "Fake TRP racket: Advertisers cautious as viewership row explodes")
Parliamentary panel on IT to take up TRP manipulation issue: Sources
Parliamentary Standing Committee on Information Technology, chaired by Congress MP Shashi Tharoor, has decided to take up the issue, sources said
 "Parliamentary panel on IT to take up TRP manipulation issue: Sources")
Fake TRP racket: Mumbai Police call Republic TV's CFO for questioning
Shiva Subramaniyam Sundaram, CFO of Republic TV, was asked to join the investigation on Saturday morning, he said
 "Fake TRP racket: Mumbai Police call Republic TV's CFO for questioning")
TV viewership fraud: 5 detained in Telangana for panel home manipulation
TV ratings agency BARC's vigilance team found instances of panel home manipulation and took action with state police in Telangana to apprehend the culprits
 "TV viewership fraud: 5 detained in Telangana for panel home manipulation")
