Tv Viewership In India
IPL 2024: Star Sports registers a record 510 million viewers in 51 matches
Tata IPL 2024: Star Sports experienced an 18% increase from the previous edition in terms of total watch time, with viewers spending 356,000 million minutes
 "IPL 2024: Star Sports registers a record 510 million viewers in 51 matches")
IPL viewership on Disney Star after 34 matches up 18% at 475 million: Barc
MI vs CSK witnessed 63 million concurrent viewers tuning in during Dhoni's batting, making it the highest for this season
 "IPL viewership on Disney Star after 34 matches up 18% at 475 million: Barc")
Zee Entertainment, Sony Pictures merger to escalate race for ads, content
Once Zee and Sony are merged, the new company will compete with Disney Star and Viacom18 for a larger share of advertising revenue and more content, according to media experts
 "Zee Entertainment, Sony Pictures merger to escalate race for ads, content")
Zee Media exits BARC, 14 news channels to be out of viewership rating
Zee Media sent a letter to the TV viewership measurement company on Friday evening, said sources
 "Zee Media exits BARC, 14 news channels to be out of viewership rating")
The future of television
A closer look at the numbers for 2016, 2018 and 2020, shows that just over half of TV viewers and homes have always been in rural India
Republic TV CEO arrested in ratings scandal probe; 13th to be held in case
Khanchandani is the 13th person to be arrested in the case so far
 "Republic TV CEO arrested in ratings scandal probe; 13th to be held in case")
TRP scam an open secret, but industry seems disinclined to address problem
At stake is the Rs 78,800-crore TV industry revenue (subscription and advertising put together), as estimated by EY as of 2019
 "TRP scam an open secret, but industry seems disinclined to address problem")
TV viewership in first half of 2020 up 9% over last year, says BARC
The growth in viewership in the first half of 2020 was led by news, kids, and movie channels, BARC said.
 "TV viewership in first half of 2020 up 9% over last year, says BARC")
Viewership trends reveal the power of free platforms, regional content
For many who believe that TV is dead, this tells you a different story
 "Viewership trends reveal the power of free platforms, regional content")
Kids shows draw record viewers but fail to cheer advertisers
Of the top 10 kids networks almost all - Viacom 18, WarnerMedia, Disney, Sony Yay, Discovery Kids, and Sun Network - have seen a rise of 20-100 per cent in viewership.
 "Kids shows draw record viewers but fail to cheer advertisers")
Trai seeks BARC board overhaul; major implications for TV industry on anvil
BARC measures television viewership in India. Set up in 2015, members include advertisers, agencies, and broadcasters.
 "Trai seeks BARC board overhaul; major implications for TV industry on anvil")
Modi's 4th address on lockdown most watched among all Covid-19 broadcasts
Non-prime time viewership also remains high in Hindi-speaking markets, growing 97 per cent in the week under review.
 "Modi's 4th address on lockdown most watched among all Covid-19 broadcasts")
Coronavirus lockdown pushes up television viewership to record levels
37 per cent jump in weekly viewing minutes; Ramayana top-rated weekend show
 "Coronavirus lockdown pushes up television viewership to record levels")
TV industry stands divided on BARC's transparency in viewership data
The view on the efficiency of the rating agency and the transparency with which it provides TV viewership data is split
 "TV industry stands divided on BARC's transparency in viewership data")
Television scores on pester power: Children make largest audience group
Children have a significant share of eyeballs on non-kids' channels too
 "Television scores on pester power: Children make largest audience group")
