It's show time. After weeks of pushing early deals, retailers in the United States and some other countries are promising bigger discounts on Black Friday, the sales event that still reigns as the unofficial kickoff of the holiday shopping season even if it's lost some luster. Department stores, shopping malls and merchants big and small see the day after Thanksgiving as a way to energise shoppers and to get them into physical stores at a time when many gift-seekers do the bulk of their browsing and buying online. Enough traditionalists must still be around, because Black Friday remains the biggest day of the year for retail foot traffic in the US, according to retail technology company Sensormatic Solutions. Black Friday is still an incredibly important day for retailers, Grant Gustafson, head of retail consulting and analytics at Sensormatic, said. It's important for them to be able to get shoppers into their store to show them that experience of what it's like to browse and to
US e-commerce giant cuts subscription fee for new exporters joining Global Selling programme
The US consumers spent a total of $33.9 billion online, from Thanksgiving Day through Cyber Monday, down 1.4 per cent (on-year) as Black Friday dipped 1.3 per cent
The famous Black Friday sales last week saw online shopping dip to $8.9 billion this year, falling short of $9 billion that was spent by online consumers last year
Retailers overhauled the traditionally busy shopping day that comes the day after Thanksgiving.
Black Friday will throw a lot of deals your way. These are the ones that are actually worth your time and money, writes Elissa Sanci
US retailers raked in a record $7.9 billion in online sales on Black Friday and Thanksgiving
Sales over the Thanksgiving holiday, which extends into so-called Cyber Monday, are a good indicator of the health of US consumer spending