The system will be designed to enhance customer service by combining ABFRL's manufacturing and retail functions into a digital core for fashion and vertical business, it said
The company has 45 Van Heusen Innerwear Exclusive stores, more than 350 Van Heusen mainline exclusive stores and Planet Fashion - 260 stores
With speedier turnaround of its collections and a strong digital discovery and delivery system in place, the retail brand is fighting to stay ahead of the race
While Van Heusen's range of men's innerwear is sold across 9,000 outlets, the women's range is likely to be on sale across 2,000-3,000 outlets by the end of this fiscal year