Page 2 - Vantage Point

Vantage point: Insights from cutting-edge research

'Top' and 'active' e-sellers capture most of total online GMV

Vantage point: Insights from cutting-edge research

Wearable devices need to offer more compelling value proposition

Vantage point: Insights from cutting-edge research

Referral hiring is not great for diversity at the workplace

Vantage point: Insights from cutting-edge research

Digital is fast-changing the rules of B2B consumer engagement

Vantage point: Insights from cutting-edge research

Making every consumer delivery touch-point count; Global wage increase slow with India's growth pegged at 10 per cent

Vantage point: Insights from cutting-edge research

Post-demonetisation, cashless is the norm for meeting daily needs; sportswomen and soldiers are the new Indian heroes

Vantage point: Insights from cutting-edge research

Shared leadership building blocks for a resilient digital government; Enterprises in India are cautious about adoption of augmented reality

Personal data economy can help people and biz with data control

At present, most personal data is held in silos by third parties

Digital commerce players need to find sustainable growth model

None of the digital commerce companies in India are profitable

Global uncertainties dampen keenness in VC investment

Investment activity may be revitalised once global uncertainties resolve and more certainty around valuations are achieved

Companies extending pre-assessment tests to middle and senior levels

Large organisations and start-ups alike are basing their hiring decisions on assessments that measure skills, behaviours, motivation, attitudes

Early adopters of chief data officer role pioneering organisational function

As a result, Gartner predicts that, by 2020, 15 per cent of successful CDOs will move into CEO or other C-level positions

Diverse teams are smarter, more innovative and focus more on facts

It cites a 2015 McKinsey report on 366 public companies that revealed those in the top quartile for ethnic and racial diversity in management

Convergence of martech and adtech driven by data strategies

The convergence of Martech and Adtech both have a growing dependence on data-driven strategies and tactics

There is potential for disruption in mainstream transport modes

The most commonly used transport modes such as autos and buses are booked 99 per cent offline owing to high convenience and availability of offline modes

Brands need to rethink their approach to millennial generation

Millennials have long been considered the most influential generation by marketers, the arbiters of all things innovative, cool and current

Mobile commerce has reached a tipping point in Asia-Pacific region

Mobile commerce has reached a tipping point in Southeast Asia and is surpassing desktop purchasing as regional retailers continue to invest in mobile shopping platforms

Retailers must use algorithms for competitive advantage

In the new digital economy, retailers can best gain competitive advantage by applying of algorithms that reduce costs and grow top-line revenue, according to Gartner

Executives must make strategic thinking a part of their jobs

In a 10-year longitudinal study of over 2,700 newly appointed executives by Ron Carucci and Eric Hansen, 67 per cent respondents said they struggled with letting go of work from previous roles

Enterprises must use digital economics to tap business value

Organisations that have caused real market disruptions have done so because they have applied digital economics to exploit new value creation opportunities, says Gartner, Inc. "The deepening and widening of digital business initiatives puts CIOs, chief data officers and digital leaders at the centre of creating measurable new business value. These leaders are uniquely positioned to connect digital technology advances with emerging flexible business models to fuel growth," said Chris Howard, VP and distinguished analyst at Gartner. "Some organisations, such as GE, Uber, Hitachi and Monsanto, are already beginning to change the basis of competition by exploiting digital value to fuel business growth. They have understood that the framework for exploiting the value of digital business is digital economics.""All too often IT leaders focus value creation more narrowly, with the result that most digital initiatives are aimed at operational improvements, rather than value transformation," sai