Viacom18 Media Pvt., the joint venture between Paramount Global and Ambani's conglomerate Reliance Industries Ltd., licensed the IPL streaming rights last year for $2.7 billion
Based on calculation, while the cost of viewing the entire IPL season is only Rs 38 on TV, the cost of streaming 10 matches would cost anything between Rs 360 to Rs 2,640
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Viacom18 has bagged the rights for Rs 20,500 crore, while Disney-Star had retained the television rights for Rs 23,575 crore
Broadcasters Disney-Star, Sony, Zee and Viacom18 have submitted their bids, it is reliably learnt, after protesting about the lack of transparency in a closed-loop exercise
Says the cricket governing body must explain PwC's exit from the auction process
Viacom18 paid 238 billion rupees ($3.1 billion) for the rights to stream the IPL tournament, one of the world's most-watched sporting events, almost on par with what Disney shelled out
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The two media giants see very different gains from their bets on IPL media rights
BCCI had announced that India digital rights for IPL were acquired for Rs 20,500 crore by Viacom18, which also won the non-exclusive Package C by paying Rs 2,991 crore more.
About 50 million, more than one-third, of the worldwide subscribers come from Disney+ Hotstar, a product offered in India and other South Asian nations, and cricket has a been a big driver of that
The e-auction for the media rights from 2023 to 2027 will be held on June 12.
Two of the world's richet men, Jeff Bezos and Mukesh Ambani are set to clash over media rights of the Indian Premier League, which has a brand value of almost $6 billion