The OTT channel is replicating its e-commerce business model to straddle the revenue spectrum in video services
The Google-owned video platform also saw high growth in watch times of cricket, comedy, beauty, and educational content, underscoring greater propensity of users to tune into YouTube at home
The Gurugram-based company has had double-digit growth during the past few years and of the top-10 OTT players in India, seven are its clients
The company has developed another chip for video transcoding to improve the experience of watching recorded and live-streamed videos on its apps, according to the report
With billions of dollars spent every year on original programming--and movies now being launched via OTTs with theatres remaining shut--the need for audience measurement is stronger than ever
The platform looks to compete more aggressively against rivals like Netflix and Amazon Prime Video.
Video has emerged as a preferred form of content over the last few years
The streaming share is increasing rapidly. It stood at about 20 per cent last year, Nielsen said
Industry-backed study shows one environment impact of streaming is smaller than some estimates in the past.
The acquisitions are setting 2021 up to be a record for media deals. More than $80 bn in takeovers have been announced so far this year
Currently available for Android, miniTV will be extended to iOS app and mobile web over the coming months.
Can the brand, perceived as elitist, play the volume game in India?
Adds 1 million new customers, against projections of 4.44 million by analysts
With carefully curated content from award winning directors to fresh stories, Biiggbang's library has some of the most notable short films to have been screened at film festivals across the globe
Disney+ Hotstar's upcoming series "Kamathipura" has been delayed as the streamer has decided to adhere to the new OTT guidelines
Amazon has decided to delay streaming a new season of a popular Hindi spy thriller, The Family Man, which was to release last month
Amazon said it has already removed scenes found objectionable by viewers
Content streaming platform Netflix on Monday announced a new feature that will automatically download recommended content for users on their smartphones
According to industry estimates, the number of screens in the country would hit 1 billion to 1.1 billion by 2025
Netflix stunned investors Tuesday by announcing that it's "very close" to becoming a true cash-flow-generating company and that it no longer needs to borrow to finance its day-to-day operations