The company acknowledged that competitive pressure and a recent price hike impacted its US business, where subscriber growth fell short of analyst estimates
TikTok was the breakout social app of 2019 in the Indian market, while PUBG Mobile saw the highest consumer spend in games in the country
MX Player is gaining traction among the Indian audience and currently has 170 million active users in India
Hotstar's India Watch Report 2019 shows 63% of online entertainment consumption came from non-metros pushing demand for regional content
Digital video viewership has nearly doubled in 2 years, but in an uncertain economic environment, advertisers seek more transparency in measurement systems
YouTube recorded 274 million total unique viewers in March 2019, occupying a 93.4% reach
Apple is already experimenting with the approach as it recently began offering free Apple TV+ to students who are Apple Music subscribers.
Besides, advertisements in digital videos are also able to retain more visual attention than traditional TV.
What does the entry of non-media firms like Flipkart into video and media firms like Times Internet into transactions mean?
Digital subscribers in India are expected to increase to about 1.1 billion in 2030 from 528 million in 2018, according to KPMG India Pvt
How Netflix is planning to ensure a permanent place in the Indian viewers' share of wallet?
Much like other social media platforms, TikTok is deemed suitable for users who are 12 and above on iTunes as well as Google Play and therein lies the rub
Streaming delays are mentally taxing for smartphone users who are working under time constraints, the Mobile World Congress edition of the Ericsson Mobility Report reveals. Conversely a delay-free experience triggers a positive emotional response and increases brand engagement for mobile operators.The report also forecasts social networking traffic over the next six years to be 12 times that of the last six. Neuroscience technology was used to objectively measure emotional responses to varied smartphone experiences. Delays in loading webpages and videos under time pressure caused mobile users' heart rates to rise an average of 38 per cent.Six-second delays to video streaming caused stress levels to increase by a third. To put that in context, the stress incurred is equivalent to the anxiety of taking a math test or watching a horror movie alone, and greater than the stress experienced by standing at the edge of a virtual cliff. In the study, the Net Promoter Score of an operator increa