Business Standard

Wildcraft

IBM's AI push helps consumer goods firms go digital, tide over Covid-19

The Covid-19 pandemic has spurred consumer goods firms to work with Big Blue to drive their digital transformation efforts, write Peerzada Abrar and Sai Ishwar

IBM's AI push helps consumer goods firms go digital, tide over Covid-19
Updated On : 07 Sep 2020 | 6:09 AM IST

How backpack-maker Wildcraft carved plan B to rise up during Covid crisis

Flipkart- and Sequoia Capital-backed company looks at selling over 30 million face masks this quarter

How backpack-maker Wildcraft carved plan B to rise up during Covid crisis
Updated On : 06 Jun 2020 | 6:24 PM IST

Covid-19: Myntra teams up with Wildcraft to offer protective masks

The masks have a three-layered filtration system to filter coarser dust particles, bacteria and even droplets

Covid-19: Myntra teams up with Wildcraft to offer protective masks
Updated On : 08 Apr 2020 | 12:44 AM IST

Wildcraft casts a wider net for customers

Wildcraft will expand its range of products, build brand awareness and visibility

Wildcraft casts a wider net for customers
Updated On : 04 Apr 2017 | 11:19 PM IST

Wildcraft steps out of a niche

Company eyes apparel and footwear with aim to fulfil head to toe needs

Wildcraft steps out of a niche
Updated On : 21 Dec 2016 | 11:47 PM IST

Wildcraft looks at higher growth to changing lifestyle of urban customers

It is expecting to close current financial year with sales of Rs 400 crore, as opposed to Rs 300 crore from past year

Wildcraft looks at higher growth to changing lifestyle of urban customers
Updated On : 05 Dec 2016 | 2:33 AM IST