Wpp

Workers resisting office grind suddenly finding themselves lonely at home

Few companies are insisting on a full-time return to the office, with most preferring hybrid models that allow some flexibility

We are open to innovative relationships that come our way: Madison CMD

Nothing is easy in today's world. Being an independent has its own set of challenges, said he

WPP acquires remaining 26% stake in MediaCom from Balsara family

Deal size not known immediately, marks the exit of the Balsaras from the agency

WPP withdraws 2020 guidance as key ad markets slow over coronavirus

The move by WPP has implications for the Indian market, since the latter is the fifth largest for the global advertising giant.

India now WPP's fifth-largest market globally, says CEO Mark Read

Business grew 10% in 2019, ahead of Brazil's rate of growth

Grey's APAC Middle East, Africa COO Nirvik Singh elevated as global COO

Singh's elevation as COO comes when global ad agency managements are giving top priority to the India market and to talent emerging from there

WPP to axe 2,500 jobs in a bid to revamp firm after Martin Sorell's exit

The three-year overhaul will cost WPP 300 million pounds ($380 million)

WPP finds Sorrell's replacement, names Mark Read as new chief executive

Read takes over the $20.7 bn company at a difficult time however as cautious clients question everything they spend and Facebook, Google and consultants such as Deloitte encroach on its turf

Rediffusion, Y&R go their separate ways after 24 years; WPP buys Madhouse

For Rediffusion, the gains are bigger, since it paves the way for the emergence of one of India's largest independent agencies

WPP's Group M to acquire Madhouse; sells stakes in Rediffusion JV

Global advertising firm WPP today said its media investment arm GroupM will fully acquire Indian mobile marketing agency Madhouse, and it has sold its stakes in all the joint ventures with Rediffusion. It currently holds 50 per cent stake in Madhouse. "GroupM will move to full ownership of the mobile marketing agency Madhouse, from its current 50 per cent interest," it said in a statement. Madhouse has offices in Mumbai, Delhi and Bengaluru and its clients include some of the leading brands in the country. "This acquisition will provide GroupM clients enhanced access to innovative mobile solutions, ad products and targeting technology," it added. WPP's companies Sudler, Wunderman and Y&R, which now operate as joint venture agencies with Rediffusion, will be developed as wholly-owned agencies, with WPP selling its stakes in the current Rediffusion joint ventures, it said. However, there will be no change to Wunderman's existing India businesses, it added. CVL Sriniva

After PR, WPP consolidates data analytics practice in India

The combined data analytics unit in the country will be called Kantar Analytics Practice