Oyo’s new policy in Meerut restricts unmarried couples without "valid proof" of their relationship, creating room for misuse and harassment
The policy reflects Oyo’s surrender to local moral policing, risking emboldening such demands nationwide
Localised restrictions erode the trust customers place in Oyo’s promise of consistent, seamless hospitality
Pan-Indian brands face a challenge: balancing local demands with consistent values and operations
Zomato dropped its plan for segregating riders, showing the importance of prioritising core values over divisive demands
Businesses must uphold their core values to ensure long-term trust and resilience against local pressures