In the ever-evolving world of digital marketing, standing out requires more than just creativity—it takes passion, persistence, and a deep understanding of how to bridge gaps. That’s where YuktaGoyal and AchyutGoyal, the dynamic brother-sister duo behind Kay Array, come in. From humble beginnings, they’ve built a brand that helps small businesses not only survive but thrive in a fast-paced digital world. With a shared vision of making marketing accessible and effective for all, this duo has been relentless in their pursuit of excellence.
With post-graduation in Marketing, Yukta’s journey into the marketing world began right after the Covid-19 pandemic, a time that presented both challenges and opportunities for businesses. “We believe that our country has a lot of untapped potential if we nurture the right talent and guide them,” she says. Driven by this belief, Yukta founded Kay Array to help small businesses find their voice in the digital space. Since then, they’ve been able to work with over 50 clients across the globe, ranging from lifestyle brands to machine manufacturers, cosmetics companies, and beyond. Their clientele spans cities like Delhi, Bangalore, Mumbai, and international locations such as the Netherlands, Dubai, Canada, and Japan.
But Yukta and Achyut’s vision doesn’t stop there. Achyut, who is deeply involved in their work at Kay Array, explains that they’ve recently shifted their focus toward empowering women-led businesses. “We want to make marketing easier and more accessible for all, especially for women in various sectors,” he says. This new direction not only aligns with their values but also opens up opportunities for women entrepreneurs to leverage the power of digital marketing to grow their own businesses.
In addition to their work with Kay Array, the duo has recently launched MasterMind Publishing, an exciting new venture that adds a unique dimension to their entrepreneurial journey. The publishing house, which is an extension of their 25-year-old legacy publishing business in Jaipur, offers something truly special: a platform for first-time authors to self-publish their books.
The launch of MasterMind Publishing is a testament to Yukta and Achyut’s innovative spirit. With a deep belief in the power of storytelling, they’ve opened up the world of publishing to those who may not have had the chance to see their work in print. The publishing house offers services in multiple languages, making it easier for authors from diverse backgrounds to bring their stories to life. For Yukta, it’s an extension of her mission to empower others: “We’re giving people a platform to tell their stories and make their voices heard, just like we’ve been doing with small businesses through digital marketing.”
Whether they’re helping small businesses expand into global markets or providing a space for authors to share their voices, they continue to push the envelope. For Yukta and Achyut, this is just the start.
Disclaimer: No Business Standard Journalist was involved in creation of this content