Big firms don't connect with the masses

The idea that large companies need demand visibility to invest, so lower-income demand needs to be stimulated, does not hold water

The zeitgeist has definitely changed for the better and the more authentic, moving from macro numbers of all kinds and world rankings of the economy as a whole to looking inwards at what’s happening to People India and acknowledging that the core muscles of the economy need urgent strengthening.

The post-Budget commentaries from India Inc and business media (not so much stock market analysts!) have been around job creation and investment stimulation, although there is a significant constituency that saw the absence of consumption stimulation as a big miss rather than a glucose shot for a weak body