Business Standard

How young India views the world and polls

The ethnographic study findings suggest that politics is not on the radar of 18-21 year old Indians

Bengaluru: Students with their hands painted urging to vote for ongoing Lok Sabha polls take part in a voter awareness campaign, in Bengaluru, Saturday, April 20, 2024. (PTI Photo/Shailendra Bhojak)
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Bengaluru: Students with their hands painted urging to vote for ongoing Lok Sabha polls take part in a voter awareness campaign, in Bengaluru, Saturday, April 20, 2024. (PTI Photo/Shailendra Bhojak)

Rama Bijapurkar
The low registration of first-time voters has justifiably caused a lot of concern and comment. “Apathy”, “cynicism” and logistical difficulties are some explanations given.

This column shares some findings of a recent ethnographic study on young India that may shed more light on this phenomenon. Called “Drivers of Destiny”, the study was done with 18-21 year olds, who have just entered or will soon enter the workforce, and 22-30 year olds, who will soon become the ruling age cohort. Drawn from large and small towns of Ahmedabad, Aurangabad, Mumbai, Bengaluru, Chennai, Coimbatore, Hyderabad, Kolkata, Guwahati, Jamshedpur, Lucknow and Delhi, the
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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